The origin of Pirelli dates back to their founding in 1872 by Italian visionary Giovanni Battista Pirelli. Fast forward 140 years, Pirelli continues to be an industry trend setter around the world. The company is synonymous with innovative heritage, continuously challenging the boundaries of technology, style and sustainability. They are also credited with developing the world's first high performance, low profile street radial tires.
Pirelli is an extremely diversified company with a vast global reach. They have operations in Europe, North America, South America and the Middle East. Combined, they sell more goods abroad than any other Italian company. Pirelli maintains its reputation by producing high-performance tires for passenger vehicles, SUV’s, light trucks, and competition applications as well. They have also become an established Original Equipment tire supplier to many top vehicle manufacturers' in Europe.
Pirelli continues to maintain its position as an industry leader in innovation and versatile fitments for all types of vehicles. The sleek look of a Pirelli tire is one of a kind. With Pirelli, you will also have better handling and experience a more comfortable ride. That is why Town Fair Tire is pleased to offer a wide selection of Pirelli tires. Those tires include the Ultra-High-Performance P Zero, the Street/Sport Scorpion Verde and the extremely popular Cintuarto line.
The Scorpion Verde All Season is a “Green Performance” tire designed specifically for SUV’s, Crossovers and Light Trucks. The Scorpion Verde's unique qualities incorporate the use of Ecoimpact icons on the sidewalls. These features highlight their contribution to the environment with regard to energy efficiency, clean air, low noise and long wear.
The Pirelli Scorpion Verde All Season’s Green DNA is evident in both performance and appearance. However, not to be outmatched is the Pirelli P Zero All-Season. Outer blocks comprised of lateral siping will give your sports car or luxury sedan great traction, reducing the risk of hydroplaning. Ultimately, this tire will offer a unique balance of performance, grip, and comfort.
Another flagship tire in the Pirelli family is the Cinturato. In 1949, the Cinturato started to be conceived and designed. It was actually the first Pirelli radial tire marketed from 1953. The Cinturato’s main feature was a sturdy belt that reinforced the tires tread.
This innovation was unparalleled in comparison to other tires on the market at the time. The reason was that it provided a remarkably better level of safety, performance and wear. In the Seventies, a big technological advance was made, with the launch of Cinturato P6, P7 and P8. The Cinturato P7’s low rolling resistance tread compound technology pairs increased traction control while reduces fuel consumption and promotes even wear.
When the temperatures drop and roads become blanketed with snow and ice, the Pirelli Winter Sottozero is designed to increase snow traction on winter roads. This tire is branded with the mountain snowflake symbol that meets industry service requirements. High-density siping will enhance stability and driving precision not normally associated with snow tires.
Pirelli is a global brand dedicated to moving everyone forward through their passion for innovation and production excellence. Pirelli stands out because of their exclusive position on the market as a high value tire brand. Their reputation for quality development have made them one of the world’s major producers of tires and associated services.
Pirelli’s cultural influence is also well recognized. The company has published its Pirelli Calendar since 1964, which has featured the contribution of many famous photographers and celebrity icons.
“Power is nothing without control” is the core message behind Pirelli’s products and cultural stance. When it comes to shopping for new tires, Pirelli’s extensive track record makes it hard to look past a company that combines over a century of innovation, safety and respect for the environment in a singular product. That is why you should expect nothing but the best from your Pirelli tires.
Shop for your Pirelli tires at a Town Fair Tire store located in CT, MA, RI, NH, VT, and ME.